Jim has over 20 years of diverse industry experience in leadership roles in small and large corporations and portfolio companies with strong brand focus in the Outdoor Recreation market. Industry categories of experience include highly engineered hard goods (Yakima Products), paddle sports and accessories (Perception, Dagger), family camping (The Coleman Company), fishing and hunting products (Flambeau) and outdoor media services. In his role as President and CEO, Jim has led the strategic planning process for a complex multi-site, multi-brand businesses, as well entrepreneurial organizations seeking to grow.

He has a strong sales and marketing background and is adept at building brands and developing effective growth strategies. Jim also has a well-rounded organization development and operations background. He has overseen several acquisitions and divestitures, restructured management teams and led process improvements in sales operations, product planning and operations. Jim holds an MBA from Southern Illinois University and a BA from Middle Tennessee State University.

He is the past Vice Chair of the Outdoor Industry Association Board of Directors, past President of the Outdoor Industry Foundation, and is a Board Director for Leupold and Stevens and Big Brothers Big Sisters Columbia Northwest.

Jim has an MBA in Economics and Finance from the Southern Illinois University, Carbondale.