Aaron is an industry leader in designing and installing visual business solutions. He has developed these solutions over the last 20 years and applied them to numerous areas across the enterprise, including strategy development and implementation, board governance, process improvement, risk management, audit and internal controls, leadership development, organizational transformation, and project management.

Through these visual business solutions, Aaron has enabled leaders and employees to achieve outstanding results by providing a quicker and greater understanding of complex business functions, processes, and problems. In addition, his work has enabled a better grasp of cross-organizational connections and dependencies, increased individual accountability, and team collaboration.


The tools also provide stronger prioritization, more concise and relevant communication (which remains more readily remembered), faster and more effective planning and execution efforts, more reliable decisions, and reduced waste.

Aaron is certified in Total Quality Management (TQM) from the Crosby Quality College. In addition, he is Lean and Six Sigma certified. He has successfully implemented Crosby TQM, Lean and Six Sigma at a division of Squibb Pharmaceuticals and Aldus (the PageMaker company and ninth largest software company at the time).

Aaron has held senior executive positions within publicly traded enterprises and venture funded companies ranging from $5-100+ million in annual sales. Aaron has managed teams from startups to over 1,000 people. He grew U.S. sales of Aldus PageMaker software to over $100 million and brought to market the first all-digital diagnostic ultrasound scanner (now owned by Philips Medical Systems).

At StanCorp Financial Group, Aaron was Vice President, Retirement Plan Services. This business unit provided retirement plan administrative services for plans totaling in excess of $20 billion in assets. The business unit served approximately 5,000 plans and more than 400,000 plan participants and offered plans for 401(k), 403(b) and 457 customers. Both defined benefit and defined contribution plans were administered by Aaron’s organization.

Aaron and his organization interacted directly with retirement plan sponsors, retirement plan participants, internal and external pension consultants, and other external channel partners who sold and serviced the customer. He also managed organization development and process improvements within this business unit. This work included aligning retirement plan services processes with the evolving needs of both retirement plan sponsors and retirement plan participants.

Aaron’s consulting clients include Oregon Department of Administrative Services, Oregon Department of Consumer and Business Services, Oregon Department of Human Services, Oregon Health Authority, Paccess Global, American Electronics Association, Washington Software Association, University of Washington, Michael G. Foster School of Business Entrepreneur Center, Portland State University Entrepreneur Center, Sony Electronics, Disney Interactive and Feature Film, Microsoft, Philips Interactive Media, Nike, Kodak, McGraw-Hill Home Interactive, The Washington Post, Toshiba, National Geographic, Apple Computer, NeXT Computers, REI, and HarperCollins. Aaron has a MSEE and BSEE in Electrical Engineering with a focus on computer science and bioengineering from the University of Washington.