New Series: Sales, The Endless Frontier
The endless frontier? I have to admit this seems weird even to me. I’ve spent 25 years in sales successfully selling products, services, companies and assets. For me, sales is the endless frontier because of its complexity and because it is the ultimate test of a company’s viability. It’s also an endless test of the viability of the sales person, team and sales management.
However, many of my friends and colleagues constantly ask me, “How does selling really work? How do you excel at it?” I’ve tried referring them to various books, courses and pundits. That wasn’t very effective and, in fact, it was mostly dribble. The truth is there is very little out there worth reading, let alone worth applying in the real world. Nothing compares to hard-earned experience, thoughtfulness and results.