I would urge all of us to take a look at John Moore’s latest article, “Is it SPAM or just smart marketing?” What is your opinion? The following is my response to John’s weblog. Do you agree or have I missed the point?
John, thanks for framing this issue which goes well beyond this one person, book, DM etc. I have very little issue with the specific incident given the mechanics of Twitter. I do believe it was poor marketing for the simple reason that there was no apparent “connection with intent to engage.” Stated directly, it was useless. Over the years we have all learned that marketing,
promotion and sales work best when engagement sets in. Engagement requires some value to be present. In this case there was no value (although had he sent a free copy that would have been value!). In the end, it all seems like a waste of effort that probably generates a few sales “by the numbers” and not much more. Aaron
Growth? How about good old fashioned stability. Most of us would gladly have some of that these days. Indeed, both individuals and businesses are desperate for some stability and positive story for their respective “balance sheets.”
Personally going through something like this has really made me think about financial security. How do I protect and grow my assets in today’s economy? How do I grow my business and build a customer experience that will last for years? What things can I do moving forward to achieve financial security, personally and professionally? Continue reading »
Growth. 
This seems to be a very difficult topic for many companies right now. We are at a critical time when many organizations need to make a decision- do I want to experiment with growth or continue down the traditional paths. There is an emergence taking place out in the markets, a place where brands no longer wait for consumers to come to them, but just the opposite- Brands go to the consumers, where they are!
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