Share your “NOW Moment,” win a free iPad2 and discover how ”Business at the Speed of Now” delivers a new, real time management system for leaders seeking better results and the ability to capitalize on every new opportunity.
Portland, Oregon, November 10th, 2011 – Groundbreaking management consultant, John M. Bernard, has just announced the launch of his book, “Business at the Speed of Now”, which will be released on December 6th, 2011 by Wiley & Sons.
The new book heralded as a major game changer, promises to enable managers and leaders to ‘Fire Up Your People, Thrill Your Customers and Crush Your Competitors’.
One of the leading executive coaches in the country describes the book as:
“Practical. Useful. Inspiring. Managers and leaders who want to engage the hearts and minds of every employee will find all the tools they need in the pages of Business at the Speed of Now.”
–Marshall Goldsmith, million-selling author of the New York Times bestsellers,
MOJO and What Got You Here Won’t Get You There
John’s firm, Mass Ingenuity, is dedicated to closing the gap between what leaders envision and what employees deliver to customers. The benefits of their unique NOW Management System include accelerating growth, improving the customer experience and reducing costs.
This practical guide is designed to give organizations of all sizes in all industries a distinct competitive advantage through a system that utilizes advanced management methodology, tools and concepts to ensure no opportunity passes them by again. Given the strong acclaim that the author’s management framework, the NOW Management System, has received from top level executives, CEOs, and government leaders, this is book should not be ignored by those who want to improve their competitive edge and develop an elite level of execution excellence.
Fortunately, managers, executives, entrepreneurs and management consultants can get their hands on the first chapter of the book Businessat the Speed of Now free right now, even before it hits book stores.
In a time when things are changing faster than ever, the NOW Management System gives businesses exactly what they need to stay on top, empowering every employee to take advantage of every opportunity, every time.
Win a Free iPad2
When it comes to new technology, it is clear that Steve Job’s iPad has put more NOW power in the hands of business pros all over the globe. So what better way to read this new book than on your own iPad? Join the buzz, share your own NOW moment and get the chance to win one of 2 fabulous brand new Apple 16GB iPad 2s with the NOW Moment Contest.
About the Author
Chairman and Founder of Mass Ingenuity, author John M. Bernard is well known in high profile business circles as a groundbreaking expert on management theory and its practical applications in the modern workforce. He’s a top-rated speaker for the Conference Board, discussion leader on the Harvard Business Review blog, and his monthly newspaper column is syndicated to 41 Business Journals across the U.S. For 30 years John has been building and reengineering organizations to enable them to aggressively grow the top and bottom line.
Welcome to the MANAGING IN THE NOW follower’s blog. I hope you enjoyed the video.
Thanks to my great literary agent Michael Snell we had three publishers interested in publishing the book, and we are thrilled to be working with John Wiley & Sons, publishers of such great books as The Five Dysfunctions of a Team by Patrick Lencioni, The Leadership Challenge by James Kouzes and Barry Posner, True North by Bill George and David Gergen; and numerous books by the likes of Peter Drucker.
I’ll be writing at the pace of a chapter every two weeks and along the way I intend to share some excerpts to help you understand where the book is going. Here’s a snippet from Chapter One, where I introduce the idea of YESability—how capable are your company’s front-line people at saying “yes” to your customer and prospect’s unique needs? From chapter one:
“YES derives its power from the fact that it saves us time, and time, like low tide, waits for no one. We can never buy more of it, it continually slips away, and when it’s gone, it’s gone forever. When we hear a prompt YES, we can happily move on to something else we need to do. When we hear NO, especially after waiting for over an hour to hear it, we feel as if we’ve been robbed of something we can never replace.
“We also value YES because it respects our needs. When an organization, be it an insurance provider or the Department of Motor Vehicles, respects our needs, we feel good. And no one can devise a better definition for customer service than ‘making the customer feel good.’ That feeling lies at the heart of every customer relationship, and yet companies forget that fact all the time when they take loyalty for granted.”
We are in the midst of the largest transformation in a century as we transition from a Mass Production base to one dependent upon Mass Customization, making YESability essential for economic survival. A bit more from chapter one:
“Mass customization, a term Stan Davis popularized in his 1987 book Future Perfect, aptly describes the internet’s impact on the marketplace. We’ll examine mass customization’s impact on management closely in Chapter Two, but for now just keep in mind this basic definition: ‘the use of computer-aided systems to produce custom output.’ Why does that matter? These systems change the whole game because they combine the low unit cost of mass production with the flexibility of individual customization. While mass production supplied many identical products produced at a low cost, mass customization offers individually differentiated products manufactured at or near mass production costs. Mass production once drove the global economy and still plays a major role in emerging economies, but mass customization increasingly defines a new economy, where companies can say YES to customers and give them what they want when they want it. Of course, businesses have always striven to do that, but now they can do it. Three key drivers have conspired to make it all possible.”
I look forward to sharing more of chapter one next week.
Managing in the Now: How to Create Competitive Advantage in the Coming Business Revolution
December 7, 2010, 10 AM (PST)
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Social media, cloud computing, and the millennial mindset have converged to create a revolution that redefines how businesses will compete during the next decade. These forces have established a new standard for action—instantaneous. Everything occurs in a time called NOW. Every opportunity, every problem NOT resolved in the NOW disappears…forever.
Smart leaders recognize these new drivers. But fear of and confusion about how to harness them prevent many organizations from taking action.
Management today doesn’t live in the NOW; management today doesn’t manage in the NOW. From frontline supervisors to executive teams, management remains shackled to the past (what happened?) or focused only on the future (what are we going to do?). In the vast majority of organizations no one accepts responsibility for managing right NOW; in effect, they ignore NOW. And they let opportunity after opportunity slip through their fingers.
Join John Bernard on December 7 for a fast-moving, information-packed, one-hour Webinar.
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Learn how your organization can build a system of management to enable your company to prosper and achieve extraordinary competitive advantage with every employee able to act on every opportunity every time.
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REGISTER NOW AT: https://www3.gotomeeting.com/register/270402814
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